Lead Generation Copywriting for the
Material Handling & Supply Chain Industry
Let's say you're busy producing fresh content
that generates quality leads and nurtures
your top prospects, but then . . .
These are real-world examples I've encountered first-hand with my clients. And just as I've quickly stepped in to assist with their B2B copywriting, there's no reason I can't do the same for you.
You need a B2B copywriter who has
deep material handling industry experience.
Hi, I'm Doug Chovan . . . a seasoned B2B copywriter who's produced a variety of content for high-profile material handling companies like 4Front Engineered Solutions (Kelley and Serco brands), 4SIGHT Connect, APS Resource, EPIC FANS, Seegrid, Buckhorn and Akro-Mils. During my years of working closely with these companies, I've developed a deep understanding of the material handling and supply chain industry.
When you need a tested and proven B2B copywriter who'll partner with you to produce fresh and compelling content that generates:
I encourage you to take a few moments to discover what makes me different from other copywriters.
Services & Fee Schedule
Reliable, Trusted & Proven B2B Content Solutions
Customer Success Stories
Maximize the "unique voice"
of your customers.
Help prospective buyers understand an issue,
solve a problem, or make a decision.
eBooks, Guides and Special Reports
A different style and tone
than traditional white papers.
Blogs & eNewsletters
Keep your website and eNewsletter fresh
with new and compelling content.
Trade Media Relations
Get your story published!
Material Handling & Logistics
Modern Materials Handling
Material Handling Product News / Material Handling 24/7
Supply Chain Management Review
Supply & Demand Chain Executive
Content marketing is a long-term investment that can
pay dividends well beyond a completed project.
No matter which type of content you choose to include in your marketing initiatives, always consider the long-term benefits of your investment and not just the short-term results. My latest Fee Schedule provides a range of pricing for a variety of projects including:
Clients & Business Affiliations
A Diverse Mix of Material Handling, Industrial Manufacturing & Technology
Manufacturer of storage, organization and transport products used in a variety of industries ranging from industrial applications to healthcare environments.
Designer and manufacturer of commercial aluminum full size sectional doors.
Manufacturer of reusable packaging and bulk material handling systems.
Developer of 4SIGHT Connect dock, yard and gate management supply chain logistics software. Parent company for the Kelley and Serco brands of loading dock equipment and affiliated products as well as industrial and commercial HVLS fans.
Custom packaging design, equipment and fulfillment.
Infrastructure-free autonomous mobile robots (AMRs) that navigate autonomously using cameras, sophisticated algorithms, and machine learning, along with fleet management software, and actionable analytics.
Customer Success Story Marketing
A Powerful Way To Educate, Inspire and Persuade Your
Community With The Unique “Voice” Of Your Customers
Proven Fact: Stories Sell
"For those of us whose business depends on being able to persuade others—which includes all of us in business—the key to survival is being able to cut through the clutter and make the sale.
"The good news is that the secret to selling is what it has always been, a good story. It’s that simple . . . stories sell."*
*From The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell & Robert Dickman
The "Why" Behind Customer Stories
Rocket Fuel for Your Products and Services
In-depth, feature story-style customer success stories are a vital part of your overall content marketing strategy that provide the fuel to reach and influence your target audiences.
And in today’s cost-conscious economy, they also remain one of the most cost-effective content tools you can use to generate leads.
Why? Because customer success stories:
Customer Stories Offer Tremendous Versatility
Customer success stories also ensure that your unique message will always stand out from your competitors.
Plus, there are numerous ways you can repurpose customer success stories. They can be used over and over for just about any marketing, sales, corporate, public relations communication or campaign.
For example, implementing customer success stories as part of an integrated testimonial advertising campaign for a product or service instills a much higher degree of credibility than running an ad based solely on features and benefits.
Using customer success stories in multiple ways, they can pay for themselves, often many times over their initial investment.