Lead Generation Copywriting for the
Material Handling & Supply Chain Industry
Let's say you're busy producing fresh content
that generates quality leads and nurtures
your top prospects, but then . . .
- As a VP of Marketing or Marketing Director/Manager, you now have to downsize your communications staff or you've suddenly lost one of your key resources. You definitely can't stop creating a steady stream of quality, substantive and educational content. And now you require a highly competent copywriter who can quickly hit the ground running.
- Or, you're a Marketing Communications Manager or Director of Content Marketing who's overwhelmed with way too many meetings and other priorities as well as little to no time to realistically complete all of the content marketing projects on your plate.
These are real-world examples I've encountered first-hand with my clients. And just as I've quickly stepped in to assist with their B2B copywriting, there's no reason I can't do the same for you.
You need a B2B copywriter who has
deep material handling industry experience.
Hi, I'm Doug Chovan . . . a seasoned B2B copywriter who's produced a variety of content for high-profile material handling companies like 4Front Engineered Solutions (Kelley and Serco brands), 4SIGHT Connect, APS Resource, EPIC FANS, Seegrid, Buckhorn and Akro-Mils. During my years of working closely with these companies, I've developed a deep understanding of the material handling and supply chain industry.
When you need a tested and proven B2B copywriter who'll partner with you to produce fresh and compelling content that generates:
- increased awareness about your products and services;
- high quality leads;
- and nurtures your top prospects;
I encourage you to take a few moments to discover what makes me different from other copywriters.
Get My FREE ????Yes . . . I'd Like to Learn More!Portfolio
Case Studies, White Papers, Web Copy, Blog Content & More!
Case Study
Serco
Family-Owned Edible Oils Provider Upgrades Pre-Existing Food Warehouse with HVLS Fans, Vertical Storing Dock Levelers and More
Case Study
Serco (for MHI's LIFT Manufacturer's Product Group)
KSU Center for Visual Arts Reaches New Heights with Redesigned Loading Dock and Integrated Hydraulic Lift
Case Study
Kelley
Aquatic Center's Kelley HVLS Fans Work With HVAC to Improve Air Quality and Comfort
[Download Case Study]
Case Study
4SIGHTTM Logistics Solution
Integrated 4SIGHTTM System at Nebraska Furniture Mart-Texas Ensures Highly Efficient Yard, Dock & Gate Operations (and more)
[Download Case Study]
Case Study
Entrematic Fans
Four I-ClassTM Fans Solve Airflow and Air Temperature Challenges for Jakov P. Dulcich & Sons Table Grapes Packing Facility
[Download Case Study]
White Paper
Entrematic Fans
HVLS Industrial Fans Evaluation Guide:
7 Defining Application Design Factors That Will Add Up to a Smart Investment
White Paper
4SIGHTTM Connect
Increase Efficiency and Visibility to Improve Your Entire Dock Operation
Blog
GEODIS
Five Key Approaches to Apply When Determining the Best Supply Chain Network Locations
Blog
4SIGHTTM Connect
New 4SIGHTTM Connect Digital Dock a Transformational Tool for Any Size Dock Operation
Blog
Kelley
Autonomous Material Handling and Dock Equipment Data Gathering Technology Pair Well to Improve Efficiency and Safety
Blog
Serco
Robotic Welding Ensures Quality & Precision
Blog
APS Resource
Regular Planned Maintenance Helps Prevent Future Emergencies While Resulting in Lower Service Costs
Web Copy
ZMicro
Comprehensive website overhaul project (in partnership with Bop Design) for supplier of rugged deployable computing and visual solutions.
Web Copy
Heritage Paper
Comprehensive website overhaul project (in partnership with Bop Design) for a distributor of custom packaging design, equipment, and fulfillment.
Trade Media Article
Modern Materials Handling
Lift Tables Perform Where Previous Equipment Fell Short
Trade Media Article
Construction Canada / TKO Dock Doors
Impactable Dock Doors: Helping protect warehouses and increasing worker safety
Trade Media Article
Manufacturing.net / IMPO
Integrated System Approach Is Key To Ongoing
Dock Safety
Why Outsource Your B2B Copywriting?
A Firefighting Analogy
Too Many Fires Burning . . . Not Enough Water!
Say that your local fire department gets a call to respond to what started out as a smoldering brush fire on an inner city lot. But by the time they arrive, the firemen quickly discover a raging inferno that is quickly spreading to surrounding structures and threatens to engulf multiple city blocks. So what do they do?
They certainly won't try to handle it on their own. They'll call in extra help from other fire departments who can respond quickly to help get the blaze under control and eventually extinguish it.
Similarly, calling in an independent B2B copywriting professional will provide the help you need to put out big fires—and even a few small ones along the way—especially if you’re short on internal staff or overwhelmed with work.
And here's a secret you may never have thought of . . . an independent B2B copywriting professional can also be your own personal "Smokey The Bear" by helping you prevent out-of-control "fires" in the first place!
Priorities . . . Priorities . . . Priorities
We all occasionally face this challenge: everything we need to accomplish has the same priority at the same time. Realistically, not everything on your plate can be done simultaneously. Priorities change daily, sometimes hourly and even by the minute.
That's when an outside B2B copywriting resource can help you tackle the priorities that may not be as pressing as those you need to handle yourself.
How Much Will It REALLY Cost?
If you’re worried about spending money . . .
Consider how much it's costing your company not to have that compelling customer success story written for your sales team that just might land you a multi-million dollar deal.
Consider the impact of not producing that engaging white paper that will educate your prospects and set you apart from your competition.
Consider why you've neglected your opt-in eNewsletter that your customers have begun to look forward to each month? You know, the one that you've unfortunately missed publishing the last two months. Oops! (Not to mention all of the hard work you put in to build your opt-in list.)
Those are called "missed opportunities" due to your lack of time and resources. And they DO cost your company money!
A Truly Fresh Perspective
Have you ever heard the old saying, "He just can’t see the forest through the trees"?
From personal experience, I know how isolated you can become within your own company's walls and not realize how you're company is being viewed from the outside by your peers, your customers, your prospects or even your competition.
An independent B2B copywriter can help you "see the forest through the trees", especially in a business climate when companies aren’t paying as much attention to their online reputations as they should.
Producing substantive, engaging and thought-provoking content can definitely help with your online reputation. Having an experienced B2B copywriter look at your company from the "outside-in" will give you the fresh perspective you need.
A Highly Reliable Resource
Speaking from my own personal management experience, internal staff members deal with any number of interruptions each day—both personal and business related.
And it's no secret that office politics—from the ever-present gossip or energy stealer, to a disgruntled, cynical staff member who's making everyone's life a nightmare—are a negative impact on your department's workflow and productivity.
An independent B2B copywriter is totally removed from that unproductive atmosphere and can dedicate 100% of his efforts on providing solutions to your problems without unnecessary interruptions or distractions in your department setting.
A Trusted Asset
An outside B2B copywriting resource can become an invaluable member of your marketing team. An investment? Yes. But in a short amount of time, your trusted B2B copywriting professional will become just as important an asset as a long-time employee in your own company.
He just might even put out—or even prevent—a few fires along the way.
Customer Success Story Marketing
A Powerful Way To Educate, Inspire and Persuade Your
Community With The Unique “Voice” Of Your Customers
Proven Fact: Stories Sell
"For those of us whose business depends on being able to persuade others—which includes all of us in business—the key to survival is being able to cut through the clutter and make the sale.
"The good news is that the secret to selling is what it has always been, a good story. It’s that simple . . . stories sell."*
*From The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell & Robert Dickman
The "Why" Behind Customer Stories
- Increase and strengthen the credibility of your sales and marketing messages.
- Leverage customer satisfaction and engage prospects.
- Provide a close-up look at how your products and services work in the real world.
- Gain valuable media coverage in trade publications that cover your industry.
Customer Stories:
Rocket Fuel for Your Products and Services
In-depth, feature story-style customer success stories are a vital part of your overall content marketing strategy that provide the fuel to reach and influence your target audiences.
And in today’s cost-conscious economy, they also remain one of the most cost-effective content tools you can use to generate leads.
Why? Because customer success stories:
- Are highly CREDIBLE in the eyes of your prospects — quotes used in customer success stories serve as the unique “voice” of your customers that no one else can duplicate.
- EDUCATE about how products and services actually work in real-world environments.
- VALIDATE by actually demonstrating key results for your key audiences.**
**Points excerpted from Stories That Sell: Turn Satisfied Customers Into Your Most Powerful Sales and Marketing Asset, AIM Publishers, 2009
Customer Stories Offer Tremendous Versatility
Customer success stories also ensure that your unique message will always stand out from your competitors.
Plus, there are numerous ways you can repurpose customer success stories. They can be used over and over for just about any marketing, sales, corporate, public relations communication or campaign.
For example, implementing customer success stories as part of an integrated testimonial advertising campaign for a product or service instills a much higher degree of credibility than running an ad based solely on features and benefits.
Using customer success stories in multiple ways, they can pay for themselves, often many times over their initial investment.What Clients Are Saying
Great Relationships + Quality Work + On-Time Deliverables =
High Value & No Stress!
Mark Johnson, FAIA
Architectural Sales Manager
Commercial Business
Sectional Doors Americas"Thanks for your work on the Palm Springs USCAP case study. I think it’s outstanding! There are a lot of details that you captured about our AFV doors and in your interviews. They hit all the high notes that architects care about: high performance, energy efficiency, aesthetics, integration with overall building design, etc. Excellent storytelling. Architects will read the case study from start to finish!"
Jennifer Thieme Kehres
Director of Business Development"We've been so pleased with your work! It was a goal of mine to have articles on our Amigo products published in material handling trade publications, so thank you for accomplishing that! Thank you as well for your projects recap and the great work you did for Amigo! We would enjoy working with you again this year."
Robin Maylone
Web Content DirectorBop Design B2B Marketing Agency
"Doug is an excellent writer with a strong understanding of how to write for B2B markets. As the content director at a busy marketing agency, I not only need writers with outstanding writing skills, but who are professional, easy to work with and great at interviewing and communicating with clients. Doug fits the bill on all levels."
"Doug is an exceptionally talented writer and has a natural curiosity and thirst to learn new things that combined with his interviewing skills, research capabilities and technical writing expertise, make him a tremendously valuable addition to any marketing communication team."
Guy Dineen
CEO"I really appreciate how meticulous and proactive Doug is to work with. He provides not only great writing and editing, but also a journalistic/reporting skill set approach to projects, which is really great for what we want to achieve as storytellers. Also, being able to rely on Doug for extra brainpower and manpower, persistence with tracking down contacts, follow through on phone interviews and copy approvals, and generally putting things into action, is a huge advantage."
Miriam Rack
CEO & Founder"Doug has been one of our principal writers for several years now. He consistently produces high-quality deliverables. His professional work as a writer is impeccable. Doug also has a great, engaging personality that shines through as well during customer interviews. He's very easy and fun to work with, and we also appreciate his professional demeanor and being able to stick to tight timelines."
Michelle Etherton
Communications Manager /Senior Writer at The Partner Marketing Group
"I had no concerns hiring Doug to write a case study which ended up being a little different than a typical case study, but he adjusted to the changes like a true professional and delivered a case study the client loved. He worked directly with client, researched the materials, wrote a great case study and delivered on time with very little direction. Have already hired him for another case study!
"Doug is the best case study writer I’ve worked with in a very long time (if not ever!). His interviewing skills, research capabilities and knowledge of how to make a technical document organized and readable is such a welcome addition to our writing team. I highly recommend him!"
Raphael Keene
Owner, Marketingdux /Executive Team Partner, Ascendia
"We engaged Doug on two business copywriting projects. There's no doubt he has a talent for knowing how to position a complex service offering to a business audience. He has a great writing style for business to business marketing; fluid and sophisticated, yet easy to follow. I found him to be very professional, thorough and able to grasp/make sense of complex concepts so they could be communicated in a clear and compelling way. Doug did an absolutely brilliant job on our Ascendia corporate profile. He is a true professional B2B copywriter who puts a lot of thought and effort into his writing and delivers genuine quality."
Lisa Marshall
Division Director, Business Development & Marketing"Doug and I have been working together now for several years. I am always impressed by his professionalism and the quality of work that he consistently turns out. We have now completed many projects and I look forward to a continued relationship."
David Harrell
Marketing DirectorTMD
"Excellent job on multiple press releases about our new website and corporate video, a new East Coast manufacturers' representative relationship and our new business management team. Doug was very responsive and provided all materials ahead of deadline. He was very professional in conducting interviews. Definitely recommend him to everyone!"
Best Ways To Connect
doug@chovanb2bcopy.com
Mobile
330-268-6384
Office
330-880-0383
