Lead Generation Copywriting for the
Material Handling & Supply Chain Industry
Let's say you're busy producing fresh content
that generates quality leads and nurtures
your top prospects, but then . . .
These are real-world examples I've encountered first-hand with my clients. And just as I've quickly stepped in to assist with their B2B copywriting, there's no reason I can't do the same for you.
You need a B2B copywriter who has
deep material handling industry experience.
Hi, I'm Doug Chovan . . . a seasoned B2B copywriter who's produced a variety of content for high-profile material handling companies like 4Front Engineered Solutions (Kelley and Serco brands), 4SIGHT Connect, APS Resource, EPIC FANS, Seegrid, Buckhorn and Akro-Mils. During my years of working closely with these companies, I've developed a deep understanding of the material handling and supply chain industry.
When you need a tested and proven B2B copywriter who'll partner with you to produce fresh and compelling content that generates:
I encourage you to take a few moments to discover what makes me different from other copywriters.
What Makes Me Different?
Not All B2B Copywriters Are Created Equal!
Deep Experience In Material Handling
Having managed the marketing communications for an industry-leading company's material handling business segment, as well as serving the content marketing needs for several high-profile clients in the industry, I've produced the content that material handling customers depend on to make intelligent and often high-expense decisions.
I've also attended the industry's premier material handling, supply chain, and logistics trade shows (ProMat and MODEX) to experience first-hand and learn about the latest innovations in material handling.
A Firm Grasp of Material Handling Lingo
A B2B copywriter needs to possess a firm understanding of the topics they're writing about, the associated industry AND the audiences they're writing for.
For material handling, that means knowing the difference between an AGV and an AS/RS. Or how about the benefits of an air-powered versus a mechanical dock leveler? Or how RFID for a warehouse yard management system will integrate with a WMS?
In addition, understanding industry trends and developments, such as wearable technologies and the important barriers facing the nextgen supply chain, are a major plus.
Solid Understanding of the B2B Sales Process
All combined, my extensive B2B background has provided me first-hand knowledge about what makes B2B customers tick, including the importance of:
Seasoned Content Marketing Expertise
I'm no newbie when it comes to content marketing. With a diverse background in B2B corporate communications & PR, marketing communications and even commercial bank marketing that spans 30 years plus, I've lived several marketing management roles in those areas. I understand your challenges and your company's expectations.
I also know first-hand what it's like to rely on valued and trusted outside resources to get projects done right. And I also understand the importance of follow-through and quality client service.
Comfortable Working at All Management Levels
Great interpersonal communication skills are a must in this business. I've reported to individuals from middle management to the c-suite level throughout my entire career. And I understand their various levels of thinking and what's most important to them.
That means I can communicate clearly and easily with anyone at any level, regardless if I've worked with someone for several years or only a few minutes.
Services & Fee Schedule
Reliable, Trusted & Proven B2B Content Solutions
Customer Success Stories
Maximize the "unique voice"
of your customers.
Help prospective buyers understand an issue,
solve a problem, or make a decision.
eBooks, Guides and Special Reports
A different style and tone
than traditional white papers.
Blogs & eNewsletters
Keep your website and eNewsletter fresh
with new and compelling content.
Trade Media Relations
Get your story published!
Material Handling & Logistics
Modern Materials Handling
Material Handling Product News / Material Handling 24/7
Supply Chain Management Review
Supply & Demand Chain Executive
Content marketing is a long-term investment that can
pay dividends well beyond a completed project.
No matter which type of content you choose to include in your marketing initiatives, always consider the long-term benefits of your investment and not just the short-term results. My latest Fee Schedule provides a range of pricing for a variety of projects including:
Clients & Business Affiliations
A Diverse Mix of Material Handling, Industrial Manufacturing & Technology
Manufacturer of storage, organization and transport products used in a variety of industries ranging from industrial applications to healthcare environments.
Designer and manufacturer of commercial aluminum full size sectional doors.
Manufacturer of reusable packaging and bulk material handling systems.
Developer of 4SIGHT Connect dock, yard and gate management supply chain logistics software. Parent company for the Kelley and Serco brands of loading dock equipment and affiliated products as well as industrial and commercial HVLS fans.
Custom packaging design, equipment and fulfillment.
Infrastructure-free autonomous mobile robots (AMRs) that navigate autonomously using cameras, sophisticated algorithms, and machine learning, along with fleet management software, and actionable analytics.
Customer Success Story Marketing
A Powerful Way To Educate, Inspire and Persuade Your
Community With The Unique “Voice” Of Your Customers
Proven Fact: Stories Sell
"For those of us whose business depends on being able to persuade others—which includes all of us in business—the key to survival is being able to cut through the clutter and make the sale.
"The good news is that the secret to selling is what it has always been, a good story. It’s that simple . . . stories sell."*
*From The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell & Robert Dickman
The "Why" Behind Customer Stories
Rocket Fuel for Your Products and Services
In-depth, feature story-style customer success stories are a vital part of your overall content marketing strategy that provide the fuel to reach and influence your target audiences.
And in today’s cost-conscious economy, they also remain one of the most cost-effective content tools you can use to generate leads.
Why? Because customer success stories:
Customer Stories Offer Tremendous Versatility
Customer success stories also ensure that your unique message will always stand out from your competitors.
Plus, there are numerous ways you can repurpose customer success stories. They can be used over and over for just about any marketing, sales, corporate, public relations communication or campaign.
For example, implementing customer success stories as part of an integrated testimonial advertising campaign for a product or service instills a much higher degree of credibility than running an ad based solely on features and benefits.
Using customer success stories in multiple ways, they can pay for themselves, often many times over their initial investment.
What Clients Are Saying
Great Relationships + Quality Work + On-Time Deliverables =
High Value & No Stress!
Web Content Director
Bop Design B2B Marketing Agency
"Doug is an excellent writer with a strong understanding of how to write for B2B markets. As the content director at a busy marketing agency, I not only need writers with outstanding writing skills, but who are professional, easy to work with and great at interviewing and communicating with clients. Doug fits the bill on all levels."
Market Development Consultant
"Doug is an exceptionally talented writer and has a natural curiosity and thirst to learn new things that combined with his interviewing skills, research capabilities and technical writing expertise, make him a tremendously valuable addition to any marketing communication team."
"I really appreciate how meticulous and proactive Doug is to work with. He provides not only great writing and editing, but also a journalistic/reporting skill set approach to projects, which is really great for what we want to achieve as storytellers. Also, being able to rely on Doug for extra brainpower and manpower, persistence with tracking down contacts, follow through on phone interviews and copy approvals, and generally putting things into action, is a huge advantage."
CEO & Founder
"Doug has been one of our principal writers for several years now. He consistently produces high-quality deliverables. His professional work as a writer is impeccable. Doug also has a great, engaging personality that shines through as well during customer interviews. He's very easy and fun to work with, and we also appreciate his professional demeanor and being able to stick to tight timelines."
Communications Manager /
Senior Writer at The Partner Marketing Group
"I had no concerns hiring Doug to write a case study which ended up being a little different than a typical case study, but he adjusted to the changes like a true professional and delivered a case study the client loved. He worked directly with client, researched the materials, wrote a great case study and delivered on time with very little direction. Have already hired him for another case study!
"Doug is the best case study writer I’ve worked with in a very long time (if not ever!). His interviewing skills, research capabilities and knowledge of how to make a technical document organized and readable is such a welcome addition to our writing team. I highly recommend him!"
Owner, Marketingdux /
Executive Team Partner, Ascendia
"We engaged Doug on two business copywriting projects. There's no doubt he has a talent for knowing how to position a complex service offering to a business audience. He has a great writing style for business to business marketing; fluid and sophisticated, yet easy to follow. I found him to be very professional, thorough and able to grasp/make sense of complex concepts so they could be communicated in a clear and compelling way. Doug did an absolutely brilliant job on our Ascendia corporate profile. He is a true professional B2B copywriter who puts a lot of thought and effort into his writing and delivers genuine quality."
Division Director, Business Development & Marketing
"Doug and I have been working together now for several years. I am always impressed by his professionalism and the quality of work that he consistently turns out. We have now completed many projects and I look forward to a continued relationship."
"Excellent job on multiple press releases about our new website and corporate video, a new East Coast manufacturers' representative relationship and our new business management team. Doug was very responsive and provided all materials ahead of deadline. He was very professional in conducting interviews. Definitely recommend him to everyone!"