• Content Handled

    When other resources aren't reliable enough to manage the load.

    Content Conveyed

    Keeping your content stream fresh and flowing month after month.

    Content Sorted

    Staying focused when the number of options seems overwhelming.

    Content Guided

    Making sure you're always moving your story in the right direction.

    Content Delivered

    Critical deadlines met. Period.

  • Lead Generation Copywriting for the

    Material Handling & Supply Chain Industry

    Let's say you're busy producing fresh content

    that generates quality leads and nurtures

    your top prospects, but then . . .

    • As a VP of Marketing or Marketing Director/Manager, you now have to downsize your communications staff or you've suddenly lost one of your key resources. You certainly can't stop creating a steady stream of quality, substantive and educational content. And now you require a highly competent copywriter who can quickly hit the ground running.
    • Or, you're a Marketing Communications Manager or Director of Content Marketing who's overwhelmed with way too many meetings and other priorities and has little to no time to realistically complete all of the content marketing projects on your plate.

    These are real-world examples I've encountered first-hand with my clients. And just as I've quickly stepped in to assist with their B2B copywriting, there's no reason I can't do the same for you.

     

    What you need is a B2B copywriter who has

    deep material handling industry experience.

     

    Hi, I'm Doug Chovan . . . a seasoned B2B copywriter who's produced a variety of content for high-profile material handling companies like Entrematic (Kelley and Serco brands), 4SIGHT Logistics Solution as well as for Buckhorn and Akro-Mils. During my years of working closely with these companies, I've developed a deep understanding of the material handling and supply chain industry.

     

    When you need a tested and proven B2B copywriter who'll partner with you to produce fresh and compelling content that generates:

    • increased awareness about your products and services;
    • high quality leads;
    • and nurtures your top prospects;

    I encourage you to take a few moments to discover what makes me different from other copywriters.

  • What Makes Me Different?

    Not All B2B Copywriters Are Created Equal

    Deep Experience In Material Handling

    Having managed the marketing communications for an industry-leading company's material handling business segment, as well as serving the content marketing needs for several high-profile clients in the industry, I've produced the content that material handling customers depend on to make intelligent and often high-expense decisions.

     

    I've also attended the industry's premier material handling, supply chain and logistics trade shows (ProMat and MODEX) to experience first-hand and learn about the latest innovations in material handling.

    A Firm Grasp of Material Handling Lingo

    A B2B copywriter needs to possess a firm understanding of the topics they're writing about, the associated industry AND the audiences they're writing for.

     

    For material handling, that means knowing the difference between an AGV and an AS/RS. Or how about the benefits of an air-powered versus a mechanical dock leveler? Or how RFID for a warehouse yard management system will integrate with a WMS?

     

    In addition, understanding industry trends and developments, such as wearable technologies and the important barriers facing the nextgen supply chain, are a major plus.

    Firm Understanding of the B2B Sales Process

    All combined, my extensive B2B background has provided me first-hand knowledge about what makes B2B customers tick, including the importance of:

    • Shortening the critical B2B sales cycle.
    • Influencing buying decisions with the right content at the right time. 
    • Building ongoing brand recognition, mind share and not resting on your laurels.

    Seasoned Content Marketing Expertise

    I'm no newbie when it comes to content marketing. With a diverse background in B2B corporate communications & PR, marketing communications and even commercial bank marketing that spans 30 years plus, I've lived several marketing management roles in those areas. I understand your challenges and your company's expectations.

     

    I also know first-hand what it's like to rely on valued and trusted outside resources to get projects done right. And I also understand the importance of follow-through and quality client service.

    Comfortable Working at All Levels:

    From Middle Management to the C-Suite

    Great interpersonal communication skills are a must in this business. I've reported to individuals from middle management to the c-suite level throughout my entire career. And I understand their various levels of thinking and what's most important to them.

     

    That means I can communicate clearly and easily with anyone at any level, regardless if I've worked with someone for several years or only a few minutes.

  • Services

    Reliable, Trusted & Proven B2B Content Solutions

    Customer Success Stories

    Maximize the "unique voice"

    of your customers.

    • Customer success stories are a powerful way to leverage the unique perspectives of your most satisfied customers and their challenges while communicating the benefits of your company’s products.  But there's an important catch . . . they must be done right to ensure the greatest impact.
    • Simply publishing a few lines of copy under the all-too-familiar "Challenge / Solution / Impact" headings isn't what I consider a fully developed customer success story.  These headings are appropriate when used in a short side-bar summary. However, using them alone along with a just a few lines of weak copy and void of customer quotes is boring at best, formulaic, and lacking any human emotion, customer evidence or proof.
    • The key to each customer success story is the story itself.  And the key to a great story is an effective customer interview using strategically-placed questions.  Every interview is unique which is what makes this step so fascinating.  Once your customers begin to relax, you can rest assured that they'll unveil a treasure trove of golden nuggets in the form of comments and insights that would otherwise remain hidden.

    White Papers

    Help prospective buyers understand an issue,

    solve a problem, or make a decision.

    • When your organization has developed a solution to a complex problem, or has a product or service with a high price point, a well-researched and compelling white paper is an excellent tool to use at various stages of the sales cycle.
    • I'll help guide you on which of three proven white paper approaches is best for your particular topic or subject matter.
    • IMPORTANT TIP: make sure you allow enough time for your white paper, which can take anywhere from four to six weeks to complete from start to finish.  Quality white papers simply cannot be turned around in a week!  ​

    eBooks, Guides and Special Reports

    A different style and tone

    than traditional white papers.

    • Although eBooks, Guides and Special Reports can run as long as white papers (8-10 pages), or possibly longer, they're a more casual read and usually have more effort put into their appearance and design.
    • These types of content should always address a specific problem or trend that your prospects and customers care about.

    Blogs & eNewsletters

    Keep your website and eNewsletter fresh

    with new and compelling content.

    • Blog posts are one of the best ways to ensure that your company's website consistently offers new and compelling content that will keep your target audiences returning again and again. And, a consistently published and substantive eNewsletter means that you'll show up on a regular basis in your target audience's inboxes (with their permission, that is!).
    • Over time, you'll amass enough content that you can repurpose on a variety of channels as part of your social media program or convert into topics for more in-depth by-lined articles in your industry's trade publications.

    Trade Media Relations

    Get your story published!

    • Are you introducing a new product or service? Have you made significant changes to your company's website?  Do you need to strategically generate more local business or improve coverage in your industry’s trade media publications?
    • Not all press releases are created equal!  Crafting a natural-sounding, non-sales-oriented, yet attention-grabbing news release will not only pique the interest of targeted editors, but search engines (SEO) as well through properly placed keywords.
    • With decades of experience working with trade industry media, I've established a great relationship with the editors of key material handling and supply chain industry as well as other related trade publications like:

    Material Handling & Logistics

    Modern Materials Handling

    Material Handling Product News / Material Handling 24/7

    DC Velocity

    Supply Chain Management Review

    Supply & Demand Chain Executive

    • I know how to effectively communicate with editors to pitch story ideas and articles that will generate a high degree of visibility for your company and get your story told.
    • I can help you identify compelling editorial ideas as well as write a wide range of articles, including customer success stories, interviews with key executives and new product introduction overviews.
  • Portfolio

    Case Studies, White Papers, Web Copy, Blog Content and More!

    Case Study

    Serco / Entrematic

    Family-Owned Edible Oils Provider Upgrades Pre-Existing Food Warehouse with HVLS Fans, Vertical Storing Dock Levelers and More

    Case Study

    Kelley / Entrematic

    Aquatic Center's Kelley HVLS Fans Work With HVAC to Improve Air Quality and Comfort

    Case Study

    4SIGHT Logistics Solution

    Integrated 4SIGHTTM System at Nebraska Furniture Mart-Texas Ensures Highly Efficient Yard, Dock & Gate Operations (and more)

    Case Study

    Entrematic Fans

    Four I-ClassTM Fans Solve Airflow and Air Temperature Challenges for Jakov P. Dulcich & Sons Table Grapes Packing Facility

    White Paper

    4SIGHT Logistics Solution

    Doing More With Less: Yard and Dock Management Systems From an ROI Perspective

    Blog

    4SIGHT Logistics Solution

    NextGen Supply Chain Demanding New Employee

    Skill Set

    Blog

    Kelley / Entrematic

    Smart Manufacturing and Velocity of Data Converge to Produce High Quality Products

    Blog

    Serco / Entrematic

    Robotic Welding Ensures Quality & Precision

    Web Copy

    ZMicro

    Comprehensive website overhaul project (in partnership with Bop Design) for supplier of rugged deployable computing and visual solutions.

    Web Copy

    Heritage Paper

    Comprehensive website overhaul project (in partnership with Bop Design) for distributor of custom packaging design, equipment and fulfillment.

    Trade Media Article

    Construction Canada / TKO Dock Doors

    Impactable Dock Doors: Helping protect warehouses and increasing worker safety

    Trade Media Article

    Manufacturing.net / IMPO

    Integrated System Approach Is Key To Ongoing

    Dock Safety

  • Clients & Business Affiliations

    A Diverse Mix of Material Handling, Industrial Manufacturing & Technology

    Manufacturer of storage, organization and transport products used in a variety of industries ranging from industrial applications to healthcare environments.

     

    Key Projects

    • All sales support marketing materials, trade media relations, catalog development and trade show support.

     

    Designer and manufacturer of commercial aluminum full size sectional doors.

     

    Key Projects

    • Customer case studies on aluminum full view sectional door applications that are targeted to architectural firms.

    Talent management systems software / SAP Sucess Factors Business Education Software Sales Partner.

     

    Key Projects

    • Corporate overview guide and other marketing support collateral.

    Live event IT infrastructure management support.

     

    Key Projects

    • Client interviews and copy development for newly overhauled website along with copy for two email campaigns targeted at live event production owners and managers.

     

    B2B web design & marketing firm.

     

    Key Projects

    • Copy development and execution for several newly overhauled client B2B websites in various industries including rugged computing, biological research, custom packaging, bio-pharmaceuticals and live event IT support.

    Manufacturer of reusable packaging and bulk material handling systems.

     

    Key Projects

    • All sales support marketing materials, trade media relations, catalog development and trade show support.

    Computational biology research firm.

     

    Key Projects

    • Client interviews and copy development for newly overhauled website.

    Alternative investment IT advisory services and cloud computing solutions.

     

    Key Projects

    • Client interviews and copy development for newly overhauled website (not launched yet and currently in development
    • Online hedge fund IT guide and blog posts (still in development)

    Developer of 4SIGHT Logistics Solution yard and dock management supply chain logistics software. Parent company for the Kelley and Serco brands of loading dock equipment and affiliated products as well as industrial and commercial HVLS fans.

     

    Key Projects

    • Case studies, press releases, trade media relations and articles, white papers, web copy, blog posts, video scripts

    Full-service digital marketing agency.

     

    Key Projects

    • Case studies for client ASSA ABLOY Entrance Systems U.S. as well as copy development and editing for the new Kelley website.

    Custom packaging design, equipment and fulfillment.

     

    Key Projects

    • Client interviews and copy development for newly overhauled website.
    • Blog post copywriting

    Client reference consulting and customer story development for Hewlett Packard Enterprise (HP), Informatica and VMware.

     

    Key Projects

    • Client reference stories based on successful internal product applications involving numerous interviews with sales personnel in the U.S, Asia/Pacific and India.

    Industry market research consulting firm specializing in the material handling sector.

     

    Key Projects

    • Exhaustive market analysis reports on a variety of B2B industries (e.g., lift trucks, commercial flooring, commercial roofing, etc.) and white papers.

    Multi-asset, clinical-stage bio-pharmaceuticals.

     

    Key Projects

    • Client interviews and copy development for newly overhauled website.

    Rugged deployable computing and visual solutions.

     

    Key Projects

    • Client interviews and copy development for newly overhauled website.
  • What Clients Are Saying

    Great Relationships + Quality Work + On-Time Deliverables =

    High Value & No Stress!

    Robin Maylone
    Web Content Director

    Bop Design B2B Marketing Agency

    "Doug is an excellent writer with a strong understanding of how to write for B2B markets. As the content director at a busy marketing agency, I not only need writers with outstanding writing skills, but who are professional, easy to work with and great at interviewing and communicating with clients. Doug fits the bill on all levels."

    Michael Brittingham

    Market Development Consultant

    Caterpillar

    "Doug is an exceptionally talented writer and has a natural curiosity and thirst to learn new things that combined with his interviewing skills, research capabilities and technical writing expertise, make him a tremendously valuable addition to any marketing communication team."

    Guy Dineen
    CEO

    GDD Interactive

    "I really appreciate how meticulous and proactive Doug is to work with. He provides not only great writing and editing, but also a journalistic/reporting skill set approach to projects, which is really great for what we want to achieve as storytellers. Also, being able to rely on Doug for extra brainpower and manpower, persistence with tracking down contacts, follow through on phone interviews and copy approvals, and generally putting things into action, is a huge advantage."

    Miriam Rack
    CEO & Founder

    MRM Reference Consulting

    "Doug has been one of our principal writers for several years now. He consistently produces high-quality deliverables. His professional work as a writer is impeccable. Doug also has a great, engaging personality that shines through as well during customer interviews. He's very easy and fun to work with, and we also appreciate his professional demeanor and being able to stick to tight timelines."

    Michelle Etherton
    Communications Manager /

    Senior Writer at The Partner Marketing Group

    "I had no concerns hiring Doug to write a case study which ended up being a little different than a typical case study, but he adjusted to the changes like a true professional and delivered a case study the client loved. He worked directly with client, researched the materials, wrote a great case study and delivered on time with very little direction. Have already hired him for another case study!

     

    "Doug is the best case study writer I’ve worked with in a very long time (if not ever!). His interviewing skills, research capabilities and knowledge of how to make a technical document organized and readable is such a welcome addition to our writing team. I highly recommend him!"

    Raphael Keene
    Owner, Marketingdux /

    Executive Team Partner, Ascendia

    "We engaged Doug on two business copywriting projects. There's no doubt he has a talent for knowing how to position a complex service offering to a business audience. He has a great writing style for business to business marketing; fluid and sophisticated, yet easy to follow. I found him to be very professional, thorough and able to grasp/make sense of complex concepts so they could be communicated in a clear and compelling way.  Doug did an absolutely brilliant job on our Ascendia corporate profile. He is a true professional B2B copywriter who puts a lot of thought and effort into his writing and delivers genuine quality."

    Lisa Marshall
    Division Director, Business Development & Marketing

    Priority Metrics Group

    "Doug and I have been working together now for several years. I am always impressed by his professionalism and the quality of work that he consistently turns out. We have now completed many projects and I look forward to a continued relationship."

    David Harrell
    Marketing Director

    TMD

    "Excellent job on multiple press releases about our new website and corporate video, a new East Coast manufacturers' representative relationship and our new business management team. Doug was very responsive and provided all materials ahead of deadline. He was very professional in conducting interviews. Definitely recommend him to everyone!"

  • Best ​Ways To Connect

    doug@chovanb2bcopy.com

    330-268-6384

    Mobile

    330-268-6384

    330-880-0383

    Office

    330-880-0383

  • Let's Talk

    Start your content conversation today!

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